• SEO: What is it and how does it work

    SEO: What is it and how does it work

    Are you just starting your SEO journey? Perhaps you have heard SEO can drive traffic to your site and increase rankings. But you don’t know how to do it or where to focus. You’ve reached the right place. Continue reading to learn what every digital marketer needs to know about SEO.

    Search Engine Optimization (SEO), Definition

    Let’s begin by asking the obvious question: What exactly is SEO? SEO is an acronym for Search Engine Optimization. It refers to the process of getting visitors from organic,, or natural search results. Best SEO agency aims to improve the position of your website in search result pages. It is important to remember that the more popular a website is, the more people who will be able to see it.

    • Good SEO includes many activities such as:
    • Search traffic potential for relevant keywords
    • Create high-quality, valuable content and optimize it for search engines as well as users
    • Include relevant links from high quality sites
    • Measuring the results

    SEO is now a key marketing activity.

    SEO: What is it and how does it work

    There are differences between organic and paid search

    It is important to understand the differences between paid and organic search. These are the five main differences.


    The first is that organic search results are displayed below paid search results.


    The time taken to find results is another key difference between organic and paid search. Paid search gives you instant results, often in minutes. Organic search takes longer – sometimes weeks, months or even years. Organic search is a medium-term to long-term strategy.


    Paid search traffic, as its name implies, is paid when it comes to the subject of paying. Pay-per-click is a cost-per click (CPC), based on the amount of clicks. This means that you pay a fee each time someone clicks on your advertisement. Instead of relying solely on organic traffic, you can buy traffic by having Google show your ad to visitors who search for your keyword. Traffic for organic searches is free but requires a significant investment in both time and resources.


    Paid search is much more effective in measuring ROI or return on investment. This is partly due to the fact that Google Analytics provides more keyword data. Paid search can lead to a decline or stagnation in ROI over time. Organic search is more difficult to measure but often improves. Organic search can provide a great return on investment over the long-term.

    Traffic share

    About 20% to 30% of searchers click upon paid results while 70% to 80% click on SEO results. The organic results account for the majority of clicks.

    SEO: What is it and how does it work

    Similarities between organic and paid search

    There are many similarities between organic and paid search.

    • Keyword research Both paid and organic searches require that a user enter a keyword. Keyword research is required for both organic and paid search.
    • Landing Pages:Landing pages are required for both types of search. The landing page must be linked to your website for SEO. It can be the same landing page as for organic search or a separate page that is independent from your website.
    • Traffic: Getting traffic is an important goal for both organic and paid search. User intent is a key component of both organic and paid search traffic. This means that if someone searches for information or asks Google a question, they have an active mindset. They are more likely to act once they find the information.

    SEO’s three pillars

    Knowing how to get your website, brand or company found by searchers, is a key skill for digital marketers. Understanding how SEO evolves will help you stay on top of your game. SEO is constantly changing, but its core principles don’t. You can easily break down SEO into three key components or pillars. These are the ones you should be familiar with and follow.

    • Technical Optimization: Technical optimization is the act of performing activities on your website that are intended to improve SEO, but not in relation to content. This often takes place behind closed doors.
    • On Page Optimization: Onpage Optimization refers to the process of making sure your website’s content is useful and user-friendly. This involves targeting the right keywords in your content. It can be done using a content management platform. Examples of content management systems are WordPress, Wix and Drupal.
    • Off Page Optimization: Offpage Optimization refers to the process of improving your site’s search engine rankings by performing activities outside the site. This is largely due to backlinks which can help build the site’s reputation.

    More to read: How to optimize blog content for search engines

  • How to optimize blog content for search engines

    How to optimize blog content for search engines

    1. Identify your target audience for the blog.

    Whatever industry your blog is targeting, it’s important to identify and speak to your primary audience. Your blog strategy will be guided by understanding who your audience is, and what they want to do after clicking on your article.

    Buyer personas can be used to target customers based on their buying habits, demographics, or psychographics. This insight is crucial because you might be creating grammatically correct, accurate content but not enough to appeal to your readers on a personal level. Learn more about how to identify your target audience.

    2. Do keyword research.

    Once you have identified your buyer persona and selected your target audience, it is time to discover what content they are interested in. If you don’t have a strategy, keyword research can be difficult. Start with the topics you plan to cover and then expand or contract your coverage. Our tutorial on keyword research provides a detailed tutorial.

    How to optimize blog content for search engines

    3. Add visuals.

    Google and other search engines value visuals when it comes to certain keywords. Images and videos are the most popular visual elements on search engine results pages. You will need to create creative graphics and use original photos and videos to get a spot in the image pack or video snippet. Also, add descriptive alt text to each visual element within your blog posts to ensure you have a prominent position.

    Alt text is an important factor in determining whether your image or video appears on the SERP, and how high it appears. Alt text is important for screen readers to ensure that people with visual impairments have a positive experience reading content from your blog.

    Related: How to choose the right SEO agency

    4. Create a catchy title.

    Your blog post title is what a visitor will see first when they view your article. It can have a significant impact on whether they click on your link or continue scrolling. Catchy titles use data, ask a question or spark curiosity to grab the reader’s attention.

    Coscheduler’s Headline Analyzer states that the elements of a catchy title are power, emotional, unusual, and common words. These words will attract your readers’ attention in the right amounts and keep them on the page.

    How to optimize blog content for search engines

    5. Include a compelling CTA.

    A blog post is incomplete without a call-to-action. A CTA’s purpose is to direct your readers to the next step on their blog journey. A great CTA should be relevant to your blog topic and flow naturally with the rest. You will need a compelling CTA in every blog post that you publish, whether you are selling a product or offering a subscription to your newsletter.

    CTAs can be created in many different formats. So get creative and have fun with them. CTAs come in many forms, including widgets, hyperlinks and buttons. Each one has a different purpose. If you want your reader to buy, you will need to add a prominent, visible CTA such as a button. You can also link to another blog post to get your reader to visit it.

    6. Concentrate on the experience of the reader.

    The reader experience is an essential part of any blog post, according to SEOs and writers. Reader experience encompasses many factors such as readability, formatting, page speed, and ease of use. This means that you should write clear, concise, relevant content and keep up with current trends and data. It is also important to organize the content with headings and subheadings. This allows the reader to quickly scan the content and find what they are looking for. Page speed is also affected by on-page elements such as images and videos. Image file sizes should be kept low (250KB is a good start) and you shouldn’t embed more than one video on a page. You can publish a search engine-friendly article by focusing on the reader and organizing your post accordingly.

  • How to choose the right SEO agency

    How to choose the right SEO agency

    Imagine that you had to book a last-minute flight to New York in order meet business partners. The plane you boarded was swift and without delays.

    You land safely at the airport. The announcer greets you upon arrival and wishes you a safe journey. Your destination was Beverly Hills, California. It’s a waste of time that you will regret.

    It’s like getting on an airplane and hiring professional seo agencies. Each agency could do a great job at ranking your website in search engines. Before you can fly, your first task is to make sure you are choosing the right plane.

    To choose the right SEO agency for you, it is important to:

    • Know your business goals (your destination)
    • How you envision yourself getting there (your desired outcomes).
    How to choose the right SEO agency

    SEO requires you to use a different agency or plane depending on where you are going. These are the main ones:

    What about the outcomes?

    It may be necessary to:

    • Your entire website and specific keywords should be ranked higher
    • Increase your traffic and leads by attracting more qualified people
    • Organic search can directly drive sales.

    You need SEO strategies that are specific to your business goals and results.

    Because no SEO agency can be a one-size fits all for all strategies, industries verticals, or company sizes, it is important to know these basics before you begin looking for a partner.

    Let’s look at some hypothetical scenarios.

    Example #1

    Assume that your goal is to appear on Google’s first page when certain people search for specific information related to your business using certain keywords.

    What is the result?

    This group of people is important to you. You need to educate them with engaging content and then pull them into your sales funnels.

    This is why you need an agency that is skilled in SEO-optimized Content Marketing. You’ll also need an agency that has proven success in helping companies achieve similar results.

    How to choose the right SEO agency

    Example #2

    Let’s say you have excellent content written by freelancers for your website. You realize that Google doesn’t rank them for your targeted keywords.

    Instead, people search for content that isn’t as good as what you are creating. Yours, however, appears on Google’s 17th and top pages.

    This indicates that your competitors have more domain authority or backlinks to their websites and higher-ranking content.

    An SEO agency with experience in linking-building is required to improve your website’s domain authority and rank.

    You can determine which type of SEO agency you should consider if you are clear about your goals.

    This first step allows you to take a look in the mirror at yourself and determine what you need. It streamlines the selection process.

    This ensures that you only select agencies who have the expertise and experience to drive other businesses to your destination.

    It doesn’t stop there.

    There are only a handful of agencies you can choose from, so it is important to look for the characteristics that show they are trustworthy.

    This will help you choose the best SEO agency for you.